6+ Years Operating Together.
TRACK RECORD
Former CTO at DealMaker, where he built infrastructure supporting $2.3B in capital raised and scaled engineering from 1 to ~40 people. Has lived the buyer problem Stoda sells into: internal tools outside engineering, shadow IT, and operational risk after software gets built. Before DealMaker, he founded a company in Venezuela that now operates across 14 countries in Latin America.
Employee #3 at DealMaker, scaling alongside Geronimo from 10 to 160 employees. Right-hand to the Co-Founder/CRO through exponential revenue growth. Built the success motions that brought customers back, then the systems & processes to scale them. Led across strategy/ops, BizOps, RevOps & Product as the constant bridge between revenue and engineering.
Successfully shipped AI products in heavily regulated industries, balancing probabilistic AI with deterministic approaches. Now building the Stoda runtime and designed the workflow that lets the team build with high quality and speed. Started at an early-stage startup with Geronimo 13 years ago, then ran a dev shop together before reuniting at DealMaker.
The executive. The operator. The engineer. All three built together at DealMaker: Geronimo and Ben for 6 years, Ben and David for 3 years, Geronimo and David on and off for 15 years. This is not founder chemistry on a slide. It is a team that has already built together through scale.
Meet Alex.
He built his own internal tool.
VP Marketing @ Series B Fintech | Operator | Builder
Lift the team’s creative output.
The old system wasn’t cutting it.
Evaluated the vendors.
All expensive. None fit the workflow.
Picked up Claude Code.
Built a bespoke app.
Team saw it. Wanted in.
Alex tried to extend it. Auth, safety, deploy. He couldn’t. Engineering had no capacity. Tool died on his laptop.
Stoda took it to prod.
Deployed in the Fintech’s cloud. Auth, secrets, monitoring, governance.
- CTO has visibility.
- App is safely deployed & maintained.
- Team is using it.
OUTPUT
Alex is one of four. Three more tools at the same company are already deployed with Stoda. Same arc. Same lift.
Alex isn’t alone.
Operators build tools now. They can’t keep them alive.
Operators will build their own tools.
Purpose-built software, everywhere. Huge value, created locally.
Nobody watches them. They become a liability.
Code scanners watch the codebase. SRE tools watch infra. Nothing watches the tool the VP of Marketing shipped on Tuesday.
Stoda turns them into assets.
From liability to production-grade.
of enterprises replaced SaaS with AI-built tools.
Retool, 2026
faster adoption of AI coding tools by non-developers than developers.
Codex, 2026
of AI-code builders are non-developers.
Taskade, 2026
We shape the build. We guarantee the deploy.
Engineering rigor for the apps engineers didn’t build.
HOW STODA WORKS
A seeded template repo tuned to your org’s infra & rules steers any AI coder (Claude Code, Codex, Cursor, Devin, etc.) toward compliant output. Your operators keep the tool they already use.
A prompt is a suggestion. The gate is the guarantee.
At every deploy, a per-company ruleset runs hundreds of deterministic checks, and deploys only to your own cloud. Approved sources, dependencies, secrets, or it doesn’t ship.
Not “ask Claude if it’s safe.” A hard gate, every push.
- Already connected to prod data
- No auth · secrets exposed
- Nobody owns it · the CTO holds the bag when it leaks
- Deployed in your cloud & VPC
- Auth wired in · secrets managed
- Patched and owned
Every rule we write is built to compound.
We don’t rebuild per customer. Stoda is designed so each rule authored for one company compiles into a template the next customer inherits.
THE RULE-MAKER PATTERN
A CTO’s policy in plain English is built to compile into a deterministic rule the engine will enforce at deploy & runtime.
It is built to generalize into a reusable rule template in the shared rules library.
The next customer will inherit it from the start. Onboarding is designed to collapse.
First deploy 8h → most recent 30 min. Real, today.
~20 apps from ~13 operators at DealMaker, on one pipeline, built once, not rebuilt per app.
Stoda enables any Day 1 builder.
Competitors bundle Day 1 + Day 2 around their own builder. Real teams use many.
bundled
DAY 1 · BUILD
Superblocks
Vybe
DAY 2 · GOVERN
APPS ONLY
APPS ONLY
Locked to one builder. Adopt their stack or stay invisible.
decoupled
DAY 1 · BUILD
Claude Code
Codex
Cursor
Bolt
Lovable
Replit
Windsurf
v0
Devin
+ next
DAY 2 · GOVERN
RULES
Best builder changes daily. Teams mix freely. Stoda governs them all.
AI is eating SaaS.
The $1T B2B SaaS market redistributes. Operators build with AI. Stoda benefits from every app they ship.
If you believe operators will build, a meaningful share of that $1T moves. Stoda’s market grows with every app operators build.
$1.5M USD pre-seed. 12-month runway.
$9M POST-MONEY // NO FOUNDER SALARIES
Funds 25–35 customers, a functional product, and the runway to seed.
Engineering capacity, infrastructure, AI tokens.
Founder-led SF travel. Marketing spend.
Incorporation, legal, operational buffer.
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01STODA V1
Built, ready to sell and operate at scale.
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02CUSTOMERS
5–10 paid design partners plus 20–25 additional customers, onboarded and in production. $1M–$1.35M ARR.
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03GTM
Validated messaging and a lead pipeline beyond founder networks.
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CONTENT
Operators, in their own words, on the power of building their own apps. Short and long form.
Secured from Relay Ventures.
Pitching other funds.
Friends & family allocation.